Because people are lazy. And business is a grueling battle where only the strongest survive. (Or the ones who actual work harder and smarter).
Although working hard is a great way to get ahead, it’s not enough. You have to also be smart. That means you have to set up your biz in a smart way, create smart content, market smarter, and solve problems that will actually help people. (So much so they will actually want to pay you for it).
It’s not enough to slap together a blog and pump out tons of mediocre content and hope for the best. The best blogs, and the best businesses are intentional. Every piece of content means something and serves a purpose much greater than just another blog post to add to the pile.
In other words if you read somewhere that you need to pump out a blog post a day to compete, and that’s why you are pumping out loads of words a week, then most likely you are doing it wrong.
To be better than your competition you have to think more than that. Here are some ideas about creating content that is intentional. (Yes, click that link to read).
You should also be intentional about where you want your blog and business to go. Writing a blog business plan is a good idea to help you stay the course.
It’s not enough to read an article here and there. You have to study a subject. If you want to become an authority, you have study a topic until mastery.
Mastery means a lot of practice, a lot of information, and a strong grasp on the subject. Strong enough that you could teach it. Too many bloggers are selling opinions and pushing meaningless info.
Learn it. Master it. Teach it. You’ll be better than your competition. By far.
Yes, like Britney Spear’s new song. You have to work bitch. Bottom line, you can always out-work your competition. And the choice is completely up to you. You either put it in, or you be lazy. When you are lazy, you won’t beat anyone. You will never make it. You will always get mediocre results.
You will never see results if you don’t put in the work. And good news is, you can always separate yourself from your competition by working hard.
You should be solving problems with your content, your products, and your services. When you solve problems, you are adding loads of value to your blog and value equals return visitors, more email subscribers, and ultimately more money from your blog.
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