Blogging,  Business

The Slap In The Face You Need To Wake Up And Build Your Brand

angie m jordan



I rarely talk about branding, mostly because I have struggled with the branding of my own business and it sort of makes me uncomfortable.

Like a teenage girl wearing her first bra when she’s got enough boobs but not really. It’s confusing, it’s intangible, and its like going through puberty- you know your business is growing and changing, but into what exactly?

Defining that moment can be hard. Both for teenage girls and for businesses. It is necessary to stop and refresh your branding from time to time. Or umm if you’ve never put much thought into your brand, now’s the time.

What branding is all about and how to build your brand

A brand is simply an identity. It’s a business personified.

My friends and family have come to know me personally, they know what I stand for, what I like and dislike, my philosophies about life, how I raise my kid, my values, and my character.

They know me so well because of what I say, and what they see me do on a consistent basis. This becomes my identity, my character, it’s how they define me. Not really how I define myself.

Your brand is no different

Your brand should communicate to your customers who you are, what you do, why you do it, and know how that effects them.

It’s not just about logos, and pretty letterhead, although visual elements are a part of branding that matters. It’s probably the part that matters the least. Especially in this awkward teenage pubescent stage a lot of us have gone through in business.

Communication is key

Your vision, your mission, and the why the hell you do what you do

What’s the why behind what you do? What’s your vision? What’s your mission? It’s not important that you write up a pretty company mission to plaster on your business plans and various other places that no one cares about.

It’s important to clearly know your vision and mission because that’s what you’ve got to clearly communicate to your customers. That’s the beginning of building a strong brand.

Building a brand is building a connection between your business and the customers and that’s only done through great communication

Rethink, revamp, and restore your vision.

Evaluate your audience

Now that you are growing no doubt your audience has grown and probably shifted a bit. It’s time to take another look at it. Remember, communicating is a two way street. If you are going to effectively communicate your brand then you have to know who you are talking to.

Your products and services

Go back to the why, the vision, and the mission. Are your current products and services in line with them? Maybe your audience has shifted in such a way that you need to adjust your offerings.

Your delivery

Where are you communicating with your customers? Is it social media? Your blog? You need to make sure that your message is clear on whatever channels you chose to communicate. You made need a Facebook makeover. You may need to re evaluate your content strategy. And you may need to adjust what you say and how you say it.

The bottom line is that every sinle interaction you have someone is building your brand. Be clear, be consistent, and never forget THE WHY!


  • Sonia

    Kick a– post girl! Branding is so much more then a pretty logo; although it helps. If we can’t connect with customers, people will never get what you do and why you do it. When I first started really blogging on a serious basis, I pretty much went with the flow.

    Now, I want to give back and help so many that have helped me. To me who I am is my brand. The website just serves as my business card. It’s the person behind the website that matters. Without that, its just another link taking up space on the internet.

  • Martha Giffen

    So glad you address that it’s not about the logo! Many get stumped in this area and it’s sad. You can build your brand before you ever sign up for a cute logo! It’s always about what you stand for, how you do business, and how you can serve your customers. Thanks for a fab post!

    • Angie M Jordan

      Martha, you’ve got a great brand! And you are right, that logo and design stumps so many people. You can build your brand before you have any of that. Thanks for sharing Martha!

      Xo Angie

  • Alexandra McAllister

    Great post on branding. It is something that I’ve been learning about in a coaching program. Many think that branding is their logo. NO! There’s a whole lot more! Thanks for sharing this helpful post, Angela!

    • Angie M Jordan

      Thanks Alexandra! I’m glad you are learning how to build your brand. It’s much more than a logo that is for sure!

      xo Ang

  • Meryl Hershey Beck

    Angie, great information on branding. I like how you put an emphasis on the possible changing of your fan base as your business flourishes. It is important to keep your finger on the pulse of your followers to ensure that you are speaking their language.

    • Angie M Jordan

      That’s right Meryl! Your brand is what people think it is. It’s really your customers perspectives that matter! Thanks for adding to the conversation!

      xo Ang

  • Tom Holmberg

    Thanks for this article about branding. You have some really great information here. Even though I have been at my blog for the past two years, I still have much to learn

    • Angie M Jordan

      Thanks Tom,

      And thank you for always making me hungry when I read your blog. God I love food… oh and we all have a lot to learn. Keep working on building your brand, and writing about yummy foods!

      xo, Angie

    • Angie M Jordan

      I would agree Catherine! I think our motivation makes us unique! So that’s why we should never forget that and we should use that to help us build our brands!

    • Angie M Jordan

      Thanks so much Angela,

      It is important to know your fan base in order to build your brand. It’s all about communication and if you don’t know who you are talking to, it can’t be as effective 🙂

  • Yvonne

    If you want to grow, you need to brand yourself. There is no way around it!
    And your branding will evolve so don’t stress out too much about it 😉

    • Angie M Jordan

      You’re right Yvonne! You do have to build your brand if you want to grow. And as you grow you will have to go back and rebuild and tweak! Thanks for dropping by! xo

  • Moira Hutchison

    Excellent information about branding – thanks!! I can relate the the growth phases as I have changed what I offer (and how) a number of times. Through all of my own changes it has been most important to connect to my why.

    • Angie M Jordan

      It’s always important to remember your “why” when you are building a brand. Change is inevitable and our brand will grow and we need to keep up but always coming back to the “why” will keep you focused and grounded.

  • Daniele Holmberg

    I always love your writing style and everything you have to say! I feel like your personality shines through and you are branded immediately through your writing. I do appreciate the tips above and I believe giving a personal touch to each blog you write is what makes your brand 🙂

  • Leslie Yerger

    Loved the reminder that every single communication someone is branding you. (whether you like it or not – my words, not yours) That’ll keep me on my toes for a while! Thanks!

  • Margie

    Excellent post Angie! So true that many get hung up on the things that don’t count, and don’t focus on the things that do! You rock it girl!

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