First off. Don’t yell profanities at strangers. It’s just not nice (and I’m a nice girl with nice girl friends, and since you’re reading my blog it’s safe to assume we’re friends).
Secondly, don’t stress about building your online presence. The wrinkles will NOT be worth it (speaking from the experience these crows feet have so graciously bestowed upon me).
Building your online presence is like anything in life, it’s not glamorous, requires work, and usually requires you to change (gasp).
But it’s worth it DAMMIT!
And sometimes putting your effort into something that’s actually worth it will payoff (unlike that night you spent out at the bar). And although you won’t build it in a day (or a week), it’s not rocket science. Anyone can do it.
Be a really, really, really good version of yourself
Not the version your family says you are (never pleasant). The version you’ve always known you could be. The chick you close your eyes and imagine you being. Yeah, be her.
The key to standing out online is not SEO, marketing, design, or any other BS you’ve been fed (I apologize for the BS feeders, they know not what the do). The key is to be yourself. But not the shitty version, you know the one who only gets shit done when it “feels” like it.
Don’t be her. God how I hate her. And I find myself bitch-slapping her from time to time. Because that’s what’s necessary… If I wanna be a BOSS (and trust me I do). And if you really want to you’ll do the same. (I’ll give some bitch-slapping lessons later but for now do what you know how).
Don’t become a social dimwit
When you start to build your online presence don’t forget that it’s not all that different from building an offline presence. This means that you are still talking to normal people, just like you, and that you don’t have to turn into a boring, “professional” robot that can only talk about your business and your industry, blah, blah..
It’s just one big friggin cocktail party…
Grant it, it is a big, huge, out of control party where there are people of every different race, culture, business background, age, and class. But same idea. People in business still want to be entertained, have real human interaction, and be talked to like they are real.
Let’s face it, no one is that interested in your business that they only want to hear you talk about it. (I’m snoozing already just thinking about it).
Building a reputation and presence on and offline is done by building relationships. Ever heard the saying, “it’s not what you know, it’s who you know”? (or did I just make that up?). Build relationships. Period.
Stop watching your numbers
5 solid relationships are more valuable than 20k Twitter followers. It’s not how many people “like” your Facebook page. It’s about how many people you can get to actually CARE. That’s where the real numbers are, in the people who care about your brand, who believe in what you say, who will talk about your brand and biz…
Create brand evangelists
In order to do this though you have to quit worrying about numbers. You have to shift your focus to relationships. The numbers will follow.
Blog like your life depended on it, then blog some more
The most important piece of social real estate you can own is a blog. It’s how you connect with people, its how you convey your message, and its how you sell shit!
And your content has to be amazing!
Meaning it has to be what they need to hear when they need to hear it. (Meaning also that you have to listen to your audience). And you have to write like you are talking to real people because you actually are. (Weird how that works huh?).
And let’s be honest, if your life really depended on it, then you would blog more than once or twice every other month. (Because then you’d likely be dead, and we can’t have any of that).
You have to share
Like for instance, if you like this post, then you should share it. Chances are, people who you are connected to will like it too. And they’ll appreciate you for sharing such amazing content with them. So do it.
Thank me later.
Still here? I thought you’d be off building your online presence by now! But since I still have your attention then you should sign up below to receive FREE updates and tips from me delivered weekly to your inbox. And just in case you are wondering, I like you just as much as you like me 🙂