• Blogging,  Copywriting

    3 Ways To Add Value To Your Blog By Creating Content That Matters

    The content rat race… The man (or woman) with the most content wins. Wrong. I know you’ve heard that quality trumps quantity in almost every aspect of blogging and life. And this is true of creating content for your blog, no exceptions. The problem is no one tells you what quality content is. Because it’s not just a well written, well thought out post with no grammatical errors. (See, that wasn’t even a real sentence). ┬áNo, quality content is content that is intentional. It serves a greater purpose. This is the content you want to be creating, because not only is it good to have fresh content, but you want…

  • Blogging,  Copywriting

    2 Questions You Really Should Ask Before Writing Blog Content

    Writing a lot of content is not a bad idea when you are trying to drum up some buzz and traffic to your blog. It’s not the only way, but it’ll do. The problem is, all content is NOT created equal. And sometimes NO content is better than BAD content. (Actually that’s all the time.) But how do you know your content is bad? The sad, sad, sad truth is, most of the time – you don’t. And that’s sad for all of us who actually have to read it. (Or the first 2 lines of it anyway). There are a few indicators though. Like if you consistently write and…

  • Blogging,  Copywriting,  Starting A Blog

    5 Ways To Make Your Content Memorable

    If you want a successful blog you need to make your content memorable. Quality content gets remembered. You know what doesn’t get remembered? Backup singers. And people who wore skorts. And you know what? Quality doesn’t always mean factual or spewing out boring facts. (Not that I want you to tell lies, or talk about that which you have no clue). There’s a certain “it” factor to content that gets remembered (and shared). No worries, I am not going to make you guess at this one, I’ll be your wingwoman. Your blogging wingwoman. (I like the sound of that).   5 Ways To Make Your Content Memorable 1. Write a…

  • Copywriting,  internet marketing,  SEO

    The Quiet Art Of Lead Conversion AKA How To Get More Sales

    The term lead conversion is just a fancy way of saying “get more sales” and in the end, that’s what every website owner wants. (If you hold tight, I’m going to tell you exactly how you can increase your conversion rates and get more sales). I mean, you haven’t worked your ass off all this time just to have traffic that doesn’t convert did you? (Please God say no). And please don’t tell me you’re in it for the followers… (crickets chirp) No, I know that I am talking to sane, rational REAL business owners and the bottom line is if you aren’t converting customers or trying to get more…

  • Blogging,  Business,  Copywriting,  internet marketing,  SEO,  Social Media,  Starting A Blog

    Why You Aren’t Making Money From Your Blog

    Honestly, it isn’t that hard to be making money from your blog… If you are spending your time pumping out posts, engaging with people, and working your social media then you should be making something. But why still, do people still manage to come up empty handed or making very little from all their hard work and passion? I say enough. There is no magic formula, there is no quick scheme, but if you put in the work, you should be making money from your blog. If you aren’t, then you it’s time to figure this thing out. Because I know that if I can do this, then anyone can…

  • Blogging,  Copywriting

    4 Secrets To Web Copy That Sells

    Without a paying customer you have nothing. I mean you still have your family, and love, and whatever super mushy stuff you cling to, but you don’t have a business. So, no matter what you are doing and what kind of value you are adding to the world and to your readers, it’s not going to mean very much when you have to stop because you aren’t making a dime… got it? Writing web copy is the most important thing when it comes to trying to sell something online whether it is a product or a service. It’s all about seducing your readers, adding real value, and delivering on your…