• Blogging,  Copywriting

    Seduce Your Readers, Write Better Blog Posts, And Other Tips That Will Make You Smarter

    I bet you want to be smart don’t you? Or maybe you’re reading because you want to learn to seduce your readers or write better blog posts? I’m gonna show you how. But first… I long ago gave up wanting to be pretty, or popular, or even “the best”. I now just want to be smart. OH, and funny. Pretty is for chumps. Smart is the new pretty… and funny is just, well, funny. I also want people to read my blog posts, buy my services, and just flat-out like me. I bet you want those things too. Did you know that the way you write, much like the way you…

  • Blogging,  Copywriting

    How To Write A Good Blog Post… Without Pulling Your Hair Out

    So you are not a natural born writer. (What does that mean anyway?) I guess I wouldn’t know, because I’ve been told that I happen to be one of those “natural-born writers”.  Thanks Mom. Or Dad. Excuse #123,456 Why You Can’t Start A Blog: I Am Not A Writer.  Sigh. I’m about to blow that excuse to shreds, so be prepared.  If you use this one, after this post, you will no longer have it to use.  Hope you have a backup. I am going to show you how to write a good blog post. And it’s going to be easy.  Ridiculously easy. You see a lot of people are…

  • Blogging,  Copywriting

    It’s Time To Freshen Up Your Boring Blog Content!

    Warning: Content will put you to sleep, ensure you NEVER come to read my blog, and click away before you finish this post. NO. Not my content silly.  But some of you out there could definitely use this warning on your blogs.  It may be time to freshen up your blog content.  Or for some of you, a major overhaul or revamp may be in order. I’m seriously allergic to boring. I have a serious aversion to milk too. What You Write Matters Every single word you write means something. It’s a chance to express who you are, what your biz is about, show your personality, or just simply make…

  • Blogging,  Copywriting

    Creating Blog Content Is Not That Hard

      Creating blog content is easy. There I said it, so sue me.(shrugs) I’ve heard so many excuses about why you can’t keep up a blog for your business which include but aren’t limited to: blogging requires too much time I don’t have any blogging ideas I’m not a writer Sound familiar?  Then there are those who think you don’t have to have a blog for your business at all. To you I want to say farewell, because I won’t be seeing you around in the next 5 years. And if I do, it’ll be on your blog. The truth is, to hell with all the excuses, blogging is not…

  • Blogging,  Copywriting

    Read This, Then…

      Great. You read it. Read what? That headline of course. And then… This first sentence. And now you’re reading this next sentence. (pretty clever eh’?) I have a purpose to this post, I promise. I’m going to help you write better blog content with just this one blog post. Your headlines matter, but not for the reason you think they do Your headlines matter for one reason-to get people to read your blog post. Then it’s all about your copy. “Copy” is not complicated Actually, its simple. Or it should be anyway. Say what you have to say in the simplest way possible. I know you have readers who…

  • Blogging,  Copywriting,  SEO

    Why I Love Content Landing Pages

    I love content landing pages.  Love them.  Why? Because if content is King, then a content landing page is the throne… A little cheesy, and yes, I am a little tired of the whole “content is king” reference. Promise, I won’t use it again (well at least not in this post). I started creating content landing pages about a year ago and have become completely hooked.  I have to resist the urge to connect every single blog post to a content landing page. (Although… it’s not a bad idea). Before we go any further, let’s talk about what a content landing page is exactly A landing page, or sometimes called…