• Blogging,  Copywriting,  internet marketing,  SEO

    Why Content Is King

    Why is content king? What’s content exactly? And what does your content say about you? Content sells. I recently had a conversation with my 13 yr old niece about blogging. She started her own blog about 6 months ago and was asking me some “tricks” to get more traffic. My answer? There are no “tricks”. Marketing is not about gimmicks, red writing and highlighted text… Please, that’s becoming extinct like the dinosaurs. Getting traffic is about sharing. Sharing content, sharing your voice, sharing your time, sharing your gifts. Write what you love, from the heart, and be helpful. Sure there are more in-depth things that I could have shared with…

  • internet marketing,  SEO

    SEO Is Not Dead

    SEO is not dead! I think if I hear one more person utter those words I am going to scream. The emergence of social media didn’t kill marketing and SEO, it just changed it. SEO and the way we fashion our content and marketing strategies to be found online will never die. SEO is evolving Different rules, but same end result. It is no longer good SEO practice to buy back links and links to spammy sites will actually hurt your rankings. Loading your site with keywords aren’t enough to get you there either. These days SEO for your blog is all about creating content that rocks, building a massive…

  • Business,  internet marketing,  SEO,  Social Media

    The 411 On Inbound Marketing

    For a couple of years now the term “inbound marketing” has been tossed around online, it’s joined by a couple of other buzz words like “social media”, “social strategists”, “social influence” and so on. But like so many of the buzz words that get tossed out there, inbound marketing is often misunderstood. So let me explain. Inbound marketing is simply the practice of getting your ideal clients to come to you through marketing activities done online. Essentially it is positioning your brand online right where the people who want your service will be looking… Organic search for instance. Sounds awesome right? Clients coming to you. Well, it is, but there…

  • Blogging,  SEO

    One Trick To Create Headlines That Convert EveryTime

    Well, two tricks actually.  If you have trouble creating blog headlines don’t worry, I am about to share with you an awesome secret that I learned a few years back that will revolutionize your headling writing forever! Want to create headlines that convert? Read on… We are getting to it.   Start With Keywords When an idea for a new blog post “hits” me, I immediately write it down in my idea bucket ( nothing fancy, just a journal).  Those ideas eventually become my keywords.  I pull out my idea bucket and start plugging different keyword phrases into Goggle Keyword Tool  and come up with a phrase that works. I…

  • SEO,  Social Media

    How Social Media Affects SEO And Why Google LOVES It

    Google loves social media.  Search engines in general do, but especially Google and I’ll tell you why.  You see the folks over at Google understand the power of social media and social influence.  Every time I sit down with a potential client I give them what I now call “The Google Spill” and I swear I have delivered this speech a hundred times, so I guess it’s only fitting that I write about it and share with you how social media affects SEO. “Google Spill”- Take 101 Google’s Primary Function Have you ever thought about what search engines really do?  If you have, then you would not be surprised at…

  • Blogging,  SEO

    8 Keyword Tips That Will Jumpstart Your SEO

    SEO is still very much alive.  Although there are many elements to an effective SEO strategy  choosing keywords that will attract the right audience is and will always be very important.  The problem that I find is that many people are not clear what keywords are, and have no idea how to use them effectively.  I’ve compiled some keyword tips as a quick guide to using keywords in the right way. These are super simple to understand, and super easy to implement in your blog.  Use A Keyword Phrase I know you hear people talk about keywords, but maybe you don’t quite understand.  Let me clarify that you should never use…