• Blogging,  Copywriting,  SEO

    Why I Love Content Landing Pages

    I love content landing pages.  Love them.  Why? Because if content is King, then a content landing page is the throne… A little cheesy, and yes, I am a little tired of the whole “content is king” reference. Promise, I won’t use it again (well at least not in this post). I started creating content landing pages about a year ago and have become completely hooked.  I have to resist the urge to connect every single blog post to a content landing page. (Although… it’s not a bad idea). Before we go any further, let’s talk about what a content landing page is exactly A landing page, or sometimes called…

  • Blogging,  Copywriting,  internet marketing,  SEO

    Why Content Is King

    Why is content king? What’s content exactly? And what does your content say about you? Content sells. I recently had a conversation with my 13 yr old niece about blogging. She started her own blog about 6 months ago and was asking me some “tricks” to get more traffic. My answer? There are no “tricks”. Marketing is not about gimmicks, red writing and highlighted text… Please, that’s becoming extinct like the dinosaurs. Getting traffic is about sharing. Sharing content, sharing your voice, sharing your time, sharing your gifts. Write what you love, from the heart, and be helpful. Sure there are more in-depth things that I could have shared with…

  • internet marketing,  SEO

    SEO Is Not Dead

    SEO is not dead! I think if I hear one more person utter those words I am going to scream. The emergence of social media didn’t kill marketing and SEO, it just changed it. SEO and the way we fashion our content and marketing strategies to be found online will never die. SEO is evolving Different rules, but same end result. It is no longer good SEO practice to buy back links and links to spammy sites will actually hurt your rankings. Loading your site with keywords aren’t enough to get you there either. These days SEO for your blog is all about creating content that rocks, building a massive…

  • Business,  internet marketing,  SEO,  Social Media

    The 411 On Inbound Marketing

    For a couple of years now the term “inbound marketing” has been tossed around online, it’s joined by a couple of other buzz words like “social media”, “social strategists”, “social influence” and so on. But like so many of the buzz words that get tossed out there, inbound marketing is often misunderstood. So let me explain. Inbound marketing is simply the practice of getting your ideal clients to come to you through marketing activities done online. Essentially it is positioning your brand online right where the people who want your service will be looking… Organic search for instance. Sounds awesome right? Clients coming to you. Well, it is, but there…

  • Blogging,  SEO

    One Trick To Create Headlines That Convert EveryTime

    Well, two tricks actually.  If you have trouble creating blog headlines don’t worry, I am about to share with you an awesome secret that I learned a few years back that will revolutionize your headling writing forever! Want to create headlines that convert? Read on… We are getting to it.   Start With Keywords When an idea for a new blog post “hits” me, I immediately write it down in my idea bucket ( nothing fancy, just a journal).  Those ideas eventually become my keywords.  I pull out my idea bucket and start plugging different keyword phrases into Goggle Keyword Tool  and come up with a phrase that works. I…