• Social Media,  Social Networks

    To Social Media, I Am Eternally Grateful…

      Did you see my new Twitter course? I am so excited about it I can hardly stand it, and even more excited about how many of you are signing up to be the first to get it.  Gratitude.  I am humbled always.  Thank you. I love social media.  And I mean in a way that goes beyond Facebook posts, or Twitter timelines, or even cute Instagram pics.  My love for social media is not about spending countless hours sharing photos and posts my friends wrote, or keeping in touch with people I haven’t seen since middle school (although, you have to admit, that is pretty damn sweet). Nope.  My…

  • Social Media

    How To Master Twitter… Finally

    Oh look, its Thursday! And just as I asked, you came back to the blog to check it out. And I’m glad you did. Because I’ve got something to tell you… (Confession time) Twitter changed my life. Seriously. Not just twitter, but the Internet as a whole, and it all started with Twitter. I still remember the confusion I had the first time I tried to navigate the Twitterverse. If I could describe it in one word I’d have to say OVERWHELMING would be it. But I was told that this was something I’d have to conquer if I wanted to get more people to read my blog, so I…

  • Social Media,  Social Networks

    Why Social Media Is Important

    There are always a few who are slow to adopt.  And consequently, they get left behind.  This is true when it comes to social media.  People are still wondering why social media is important to their business, and if they should be utilizing it. Side note: if the brands you love and trust and buy from are doing it… you may need to get up on that! I always try to explain to folks why social media is important and relevant – sometimes it takes more “splainin” than others.  I am always AMAZED at the resistance I get. (Especially amazed when it is people I am trying to help market…

  • Social Media,  Social Networks

    I’ve Got A Social Strategy For You

    Social media is simple. That doesn’t mean it’s easy. I get asked a lot about my social strategy, and I’ve created social strategies for lots of brands and businesses. Through all of it I’ve realized one thing, and its a great social strategy for you: Be yourself, be human, be relatable. Social is not about tricking people into liking you or retweeting you, or following. It’s simply about being social. Get it? One of the most common misconceptions about social media: One of the most common misconceptions about doing social media for business is that you can only talk about your business or your industry. I’m sorry but if you’ve…

  • Business,  internet marketing,  Social Media

    When Social Media Is Bad For Your Business

    Okay I get it. Social media is here to stay. It’s not even really social media anymore, its just the Internet. It’s how we communicate, it’s how we do business-we are social, it’s natural. I know I’ve shared with you how social media can grow your blog and business, and I know you’ve heard that both you and your biz should get social. Both true. But right now I want to talk about when social media is bad. Gasp… Yes, getting social is sometimes not all that its cracked up to be. You focus on the wrong numbers I could care less how many people you have following you on…