• Blogging,  Business,  internet marketing,  Social Networks

    Building Your Online Presence Got You Down (stressed, overwhelmed, wanting to yell profanities at strangers)? Read This.

    First off. Don’t yell profanities at strangers. It’s just not nice (and I’m a nice girl with nice girl friends, and since you’re reading my blog it’s safe to assume we’re friends).   Secondly, don’t stress about building your online presence. The wrinkles will NOT be worth it (speaking from the experience these crows feet have so graciously bestowed upon me). Building your online presence is like anything in life, it’s not glamorous, requires work, and usually requires you to change (gasp). But it’s worth it DAMMIT! And sometimes putting your effort into something that’s actually worth it will payoff (unlike that night you spent out at the bar). And…

  • Facebook Ads,  internet marketing,  Social Media,  Social Networks

    How To Maximize Your Social Media Efforts. AKA Getting Results.

    I’m going to tell you how to maximize your social media efforts. Basically, I am going to tell you how to get results from using social media marketing.  Marketing being the keyword. You see, social media emerged and it sort-of leveled the playing field for business owners. Now all of a sudden ordinary people like you and me, can put ourselves and our businesses out there without having to spend a fortune to compete with large corporations. BUT… What people forgot was that social media, although “free” and fairly easy to use, is just a platform from which you can market your business. This means that you have to also…

  • Blogging,  Business,  Social Media,  Social Networks

    So You Wanna Learn How To Use Social Media…?

      Some people think there’s some secret science to social media. Wrong. Maybe a secret to getting more followers, tricks to get people to like your photo… Etc… But who cares? Who cares? I’ve talked about social proof, and do believe in its power, but the real power of social media comes from the connections that you make. Not how many likes you can get! Social media can be used to grow your blog, build your business, and grow your online influence. If you are looking to make money blogging, or not, then learning how to use social media can impact your brand-building in a big way.   How to…

  • Social Media,  Social Networks

    To Social Media, I Am Eternally Grateful…

      Did you see my new Twitter course? I am so excited about it I can hardly stand it, and even more excited about how many of you are signing up to be the first to get it.  Gratitude.  I am humbled always.  Thank you. I love social media.  And I mean in a way that goes beyond Facebook posts, or Twitter timelines, or even cute Instagram pics.  My love for social media is not about spending countless hours sharing photos and posts my friends wrote, or keeping in touch with people I haven’t seen since middle school (although, you have to admit, that is pretty damn sweet). Nope.  My…

  • Social Media,  Social Networks

    Why Social Media Is Important

    There are always a few who are slow to adopt.  And consequently, they get left behind.  This is true when it comes to social media.  People are still wondering why social media is important to their business, and if they should be utilizing it. Side note: if the brands you love and trust and buy from are doing it… you may need to get up on that! I always try to explain to folks why social media is important and relevant – sometimes it takes more “splainin” than others.  I am always AMAZED at the resistance I get. (Especially amazed when it is people I am trying to help market…