The email opt-in…
Everyone has one. In case you are not familiar, it’s usually located in the header or top right sidebar of any website you visit. And I’ve always hated it. To me, it seems salesy and cheap. Now, grant it, I’ve done it. I still have my very own opt-in page. (See Here).
Growing your email list is soooooooo important right? Well, only if you know what you are doing. If you don’t, you are wasting your time. But I strongly urge that you work on building your list, and work like hell to figure out what you are dong, and then do it.
The most effective strategy for growing your list? Good content.
What happens when you give shit away for free
Ever heard of the lottery curse? It goes something like this: poor person wins the lottery, poor person is fucking elated! All their “prayers” have been answered. Said poor person then goes ape shit crazy and buys EVERYTHING! Then said poor person ends up.. you guessed it.. poor again.
It’s simple. When you don’t have to work for something, you don’t appreciate it. When you get shit for free, you take it, use it, then discard. No appreciation, it’s as what we have gotten for free has no value to us… because it was free.
Not that I am going to get on my high horse and pretend that I am any different.
The truth about why I want you to subscribe to my email list
I want your money.
Don’t be surprised. Every person who has an email list, ultimately wants your money. Truth is, I’ve heard that somewhere someone has done some study about how much more money you can make with a big email list. I’ve even heard it said that if you have a list of over 3o,ooo people you have yourself a million dollar biz.
I can speak from experience that this is true. When someone signs up for your email list, they are essentially giving you permission to market to them. They are interested in what you have to say, sell, and give to them. It’s easier to sell to people who you know are already interested.
Every email you get is like getting a new lead.
I want you to like me
I don’t want you to sign up because of my bribery and cheesy opt-in. I want you to just flat out want to know more.
Here’s what has happened to me, and why I’m not giving you shit
I have several lists and for the emails that I collect via opt-in have a unsubscribe rate of 345% higher than that of the lists where I give nothing.
I get more opt-ins when I simply ask, not bribe.
I also find that anything I offer free has lower participation and follow-through. Maybe it’s just me. BUT… I think too many of us give away too much of our knowledge and work in vain. I am not saying not to do it, but beware! It is not the magic ingredient to success.
I’m not the end all be all…
Hey, a lot of people swear by opt-ins. Millions of people. You are probably one of them. Great. Do what works for you. I am not trying to dissuade you from continuing doing what you are doing.
I love you all, cheesy sales pitch, lame opt-in and all 😉
Of course, I can’t finish this post without asking you
If you like me, and really want to have me in your inbox every week, then sign up below. If not, there is a special place… nevermind. Just sign up you’ll be smarter, better at blogging, and I’ll try really, really hard NOT to bore you. (I hate to be bored, don’t you?)
Don’t worry, I hate spam too. I won’t spam you. And hey, you can jump ship at any time. Let’s do this. (as you can see I am a far cry away from 30,000 subscribers… give me a hand?)