Blogging,  Business,  Email Marketing

Why I’m Not Giving You Shit For Free: A Farewell To The Lame Ass Email Opt-in

beach virgin page(apologies in advance, wine was involved in the creation of this blog post. Profanity rampant)

The email opt-in…

Everyone has one.  In case you are not familiar, it’s usually located in the header or top right sidebar of any website you visit.  And I’ve always hated it.   To me, it seems salesy and cheap.  Now, grant it, I’ve done it.  I still have my very own opt-in page. (See Here).

Growing your email list is soooooooo important right? Well, only if you know what you are doing.  If you don’t, you are wasting your time.  But I strongly urge that you work on building your list, and work like hell to figure out what you are dong, and then do it.

The most effective strategy for growing your list? Good content.

What happens when you give shit away for free

Ever heard of the lottery curse? It goes something like this: poor person wins the lottery, poor person is fucking elated!  All their “prayers” have been answered. Said poor person then goes ape shit crazy and buys EVERYTHING! Then said poor person ends up.. you guessed it.. poor again.

But why?

It’s simple. When you don’t have to work for something, you don’t appreciate it. When you get shit for free, you take it, use it, then discard.  No appreciation, it’s as what we have gotten for free has no value to us… because it was free.

Not that I am going to get on my high horse and pretend that I am any different.

The truth about why I want you to subscribe to my email list

I want your money. 

Don’t be surprised. Every person who has an email list, ultimately wants your money. Truth is, I’ve heard that somewhere someone has done some study about how much more money you can make with a big email list.  I’ve even heard it said that if you have a list of over 3o,ooo people you have yourself a million dollar biz.

I can speak from experience that this is true. When someone signs up for your email list, they are essentially giving you permission to market to them.  They are interested in what you have to say, sell, and give to them. It’s easier to sell to people who you know are already interested.

Every email you get is like getting a new lead.

I want you to like me

I can’t help it. I want you to like me.  I want to connect with you through my writing.  I want you to say hi to me on Facebook and follow me on Twitter.

I don’t want you to sign up because of my bribery and cheesy opt-in.  I want you to just flat out want to know more.

Here’s what has happened to me, and why I’m not giving you shit

Unsubscribe.

I have several lists and for the emails that I collect via opt-in have a unsubscribe rate of 345% higher than that of the lists where I give nothing.

AND…

I get more opt-ins when I simply ask, not bribe.

I also find that anything I offer free has lower participation and follow-through. Maybe it’s just me. BUT… I think too many of us give away too much of our knowledge and work in vain. I am not saying not to do it, but beware! It is not the magic ingredient to success.

I’m not the end all be all…

Hey, a lot of people swear by opt-ins.  Millions of people. You are probably one of them. Great. Do what works for you.  I am not trying to dissuade you from continuing doing what you are doing.

I love you all, cheesy sales pitch, lame opt-in and all 😉

Cheers!

Of course, I can’t finish this post without asking you

If you like me, and really want to have me in your inbox every week, then sign up below. If not, there is a special place… nevermind. Just sign up you’ll be smarter, better at blogging, and I’ll try really, really hard NOT to bore you. (I hate to be bored, don’t you?)

Don’t worry, I hate spam too. I won’t spam you. And hey, you can jump ship at any time. Let’s do this. (as you can see I am a far cry away from 30,000 subscribers… give me a hand?)

 

 

 

 

 

13 Comments

  • Sonia

    This was great! I didn’t do an opt in for over 2 yrs. When I finally implemented something people signed up, but honestly, I hate newsletters. First off, I hate a sales pitch and I try to make sure I don’t deliver one; especially if I am NOT consistent with my newsletters. But I am working on that now.

    One of the reasons I unsubscribe is the lack of connection. I don’t mind a sales pitch, but not all the time. I know people want to get paid, so I am fine with that, but if its in every newsletter, I’m out. I have one blogger whose newsletters is nothing BUT a sales pitch.

    They’re a great blogger, but email after email asking or selling is no connection to me. I would rather people send information or something valuable to help me solve my problem and if I see how it will help me, then I end up buying.

    People first, sale later.

    • Angie M Jordan

      It’s sooooo true! People first! It’s about connection. Best way to do that??? Be real! I hate boring and salesy newsletters. Like I know you want my money and all, but can you at least pretend that you give a shit about me first? lol. Pretend is all I ask! Thanks for reading. Hope you have a great rest of your week love!

      Cheers,

      Ang

  • Andrea Hypno

    Very good post Angie and I agree with you. Everybody wants and needs subscribers but giving away free stuff creates fake numbers. Almost everyone does it because it works and I must admit I’ve hundreds of free reports or ebooks being there never touched.

    That’s why on my own website I have a subscription option without baits and just for posts, no affiliate links there, just new posts notifications.

    And I routinely unsubscribe from lists because 95 percent of them are just to sell stuff and that’s boring. I prefer to focus on, hopefully, good content and there is enough sales stuff on my website without having to make subscribers bored to death or deleting every email after five seconds, which I do almost always before unsubscribing.

    Have a great week!

    • Angie M Jordan

      Yes Andrea, it does “work”. That’s why the opt-in still exists. I have always found it a little cheesy and felt a little funny doing it. I unsubscribe from everything that is boring. Even if at one time I thought I was interested in the product. I think I have about 5 subscriptions that I semi-regularly read and pay attention to. Thanks for dropping by Andrea! xoxo

      Cheers,

      Ang

  • Rinelle Grey

    So like the ‘like my facebook page and I’ll like yours’ lists. There’s no point to having people who hare following you just to get their own numbers up. I don’t see that it gains you anything?

    I don’t have an e-mail list, but when I do eventually get one, I was planning on offering some list only stories, on the premise that anyone who wants to join to read said stories probably wants to hear when my longer novels are out. Gives an incentive to sign up, but only for the people who are interested anyway.

    • Angie M Jordan

      Numbers mean nothing. Who cares if you have an inflated list of people who only signed up to get your free offer. A large percentage unsubscribe after receiving the first email from you, or never open an email. Like I said, I want people to “like” me. lol. If you don’t, then don’t sign up. If you do, then endure my weekly rants 🙂

      Sounds like you have a good idea for your opt-in! Not cheesy at all! Go for it, email is a really powerful and the most personal way to keep in touch with people who are interested in what you are selling.

      Thanks Rinelle,

      Ang

  • Ameena Falchetto

    OMG YES!

    I’d always rather have a small high quality list than a bunch of freebie hunters.

    If you’re giving it away on the first date how do you honestly expect to be taken out for a swanky date at a posh restaurant?!

    Subscribing, sharing and loving this!

  • Susan Velez

    Hi Angie,

    I just had to read your post because it really caught my attention. I have just started building my email list about two months ago.

    I am using freebies to entice people to sign up. While I am still trying to work on building that relationship with them.

    I am starting to see what you mean. Several of the people who sign up don’t even bother to open up the emails. I will eventually have to go into my email list and clean it up.

    I was hoping that there would be some people like me when I first got started. I signed up for freebies but if someone had something great to offer me that would help me build my business and take it further I didn’t mind spending some money.

    Most people who do sign up for freebies are just there for the freebies. They think that they can build their business for free.

    I’m going to continue trying to work on building that relationship with my list and see if I can get more of them to open up my emails.

    Maybe I will eventually be like you and forget about the freebies. If people want to know more or want to get to know me without getting a freebie, then they can opt in.

    Seems to be working for you. Plus you don’t have to worry about having a bunch of freebie seekers on sitting on your email list. Thanks for sharing.

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