Warning: Content will put you to sleep, ensure you NEVER come to read my blog, and click away before you finish this post.
NO. Not my content silly. But some of you out there could definitely use this warning on your blogs. It may be time to freshen up your blog content. Or for some of you, a major overhaul or revamp may be in order.
I’m seriously allergic to boring. I have a serious aversion to milk too.
What You Write Matters
Every single word you write means something. It’s a chance to express who you are, what your biz is about, show your personality, or just simply make a connection with someone.
And on your blog-connection is everything! It’s how you get people to come back and read more, sign up for your likely boring “newsletter”, and its how you get people to trust you enough to buy anything you are selling.
Sounds like words are pretty awesome huh? Well, they are.
You Can Always Say It Better Than You Said It The First Time
Words are funny like that. You can always use them to express yourself better the second, third, and sometimes fourth time around. Treat each piece of content you write as a working masterpiece. You can always make it better, say it better, and make what you say really count. Because the reality is, you have around 20 seconds to either attract a new customer or lose them forever.
This shit is important. Period.
Read A Trashy Magazine, Then Write
Most popular mags are trashy and mindless BUT they are full of great headlines and quick, easy to read content that readers love. I create lots of headlines in this way. It’s also a great way to learn how to write web copy.
Simple. Easy. Entertaining.
Blog Content Is Not Rocket Science
Stop acting like writing a blog post is laborious. I share some tips that making writing easy HERE. We have got to start seeing this thing as fun (you know, actually enjoy blogging). If you can’t go that far then how about just not a burden?
Essentially, your blog content is a way of communicating to others in more than 140 characters. There is a method to the madness sure, but let’s start conversations, not write research papers.
Hey if I can pump out as much content as I do then anyone can do it.
Where To Start
Start at your “about me” page. Here’s mine, recently revamped. If you can’t get people excited to know you and connect with you, then you’ve got a problem.
I would rather hear that you love vodka, rap music, and wearing your hat to the side, than hearing all your boring accolades that mean nothing to me. The key is to establish some sort of connection.
If you like vodka and rap music I could say, “hey, me too!” and instant connection. Sometimes it’s just that easy. Or simple rather.
Need Help Developing Content?
There will be more to come on creating blog content. I find that so many people struggle with this. I created a content development worksheet to help out.
Enter your email addy below to download it for free