What You Need To Know Right Now About Growing A Blog

beach virgin pageSo you’ve got this blog right?

Now what?

If you have been paying attention, then you understand that you need to be blogging.  There is this big push for you to start a blog, whether you are a business owner looking for more exposure or if you are looking for something else to do to earn a little side change (something strange for a piece of change… lol nevermind..). If you have ever read this blog before you know I’m a big fan (of the blog, not something strange).

So now that you’ve jumped in to these sometimes murky blogging waters there are a few things that you NEED to know about growing a blog.  If you haven’t noticed, it’s not all that easy.

7 Things You Need To Know Right This Minute About Growing A Blog

1. No one knows you and no one gives a shit about you or your blog

There, I said it.  That’s the truth.  No one is going to come to read your blog just because you are you (even though you and I both know that you are awesome). Last I checked, there are MILLIONS of blogs out there, MILLIONS of people blogging about exactly what you are blogging about, and MILLIONS of people working on growing a blog that no one cares about.

So HOW do you MAKE them care?

2. There has to be SOMETHING in it for THEM

We are all selfish.  Everyone wants to know what’s in it for them.  Hell, I want to know the same thing. If I am going read your blog then it has to benefit me in some way or be just flat out entertaining. What is it that will make people want to read your blog? If you don’t know… your blog won’t grow until you figure that out.

3.  If you build it, they WON’T just come

This isn’t the field of dreams, just because you have a dream and build a blog doesn’t mean anyone will come. You’ll have to do a little marketing (internet, social media, email) to really make a splash. And you will need to know a little SEO for your blog.

4. Not all traffic is created equal

I used to care about traffic.  Now all I care about is conversions.  I don’t care if 10,000 people are coming to my blog if no one is signing up for email, leaving comments, joining me on Facebook, or buying my shit. It’s not like I am an exhibit at the museum. I need traffic that does more than read and leave like a bad one night stand.

I want to convert.  So focus less on volume, more on quality and conversions.  Same goes for your social media numbers.

5. Email lists are the lifeblood of blogs

You own your email list.  If something ever happens and Facebook shuts down, WordPress pulls its software, Twitter tanks, you still have your core following right at your fingertips.

Plus, those are the people who will buy from you.  If you want to make any money from your blog you will eventually have to sell something sorry. And when you do, it’ll be your email list that will generate the most cash flow.

6. You don’t have to be a great writer to be a great blogger

But there is a method to the madness. You can’t just slap up some half-assed content and expect people to love it. Great bloggers know how to entertain, inform, and also know how to make it look decent on a computer screen so their readers don’t want to claw their eyes out. You just need to learn how to write a good blog post.

Quick Tip: lose the long, boring, fluff-filled paragraphs, say hello to headings, subheadings, bullets, numbers, and paragraphs that are no longer than 5 LINES! And say what you mean in the easiest, shortest way possible.  

7. Bloggin’ ain’t easy

Neither is pimpin, but the rewards can be amazing for you if you stick to it. You have to be in it for the long haul. And growing a blog doesn’t happen overnight, but keep learning, keep writing great content, and keep interacting with your audience and it will grow.

 

Need more tips on growing a blog? This is where I tell you to sign up for the email… you know, the lifeblood of my blog.  In hopes that someday you might buy something from me. No, I’m not giving you anything for free (see this post for explaination), other than my good looks and general awesomeness.

Oh and I talk about blogging, making money from it, SEO, and social media too :-) See you on the inside!

And don’t worry, if you hate me, you can unsubscribe at any time…

Comments

  1. says

    Blogging ain’t easy, that’s for sure. I think the most underestimated thing about blogging is how many posts you have to write, talking about good posts obviously.

    If someone doesn’t have a big wallet to use ghostwriters or Fiverr coming out with even a good post per week is pretty tough after a while, unless the niche is technology or celebrities or such.

    There are all the seven points above to consider but also that unless you have fresh content weekly, bi-weekly or monthly traffic will fade away.

    But I agree that traffic has become somehow relative, whatever G updates is hitting I more or less earn the same meaning that it has probably become more targeted even if reduced.

    A question comes to my mind though: you Angie, what would you like to read on my website? ;)

    Have a great weekend!

    • Angie M Jordan says

      Haha, Andrea as always, I love your comments. Your comments alone make me want to read your website. I like the way you think… and write. And for the record, I have visited your site… maybe it’s time to make my mark over there??? hmmm..

      xo

      Angie

  2. says

    Well said, and I agree with almost every one of your points. I just don’t think traffic can be so easily dismissed – it does matter. It especially matters when it comes to ranking and authority for a blog because you can only convert traffic once it finds you, and the more people who do find you, the more you can convert. It also matters for anyone who’s interested in developing JV or other business partnerships. I can’t speak for other bloggers, but before I do business with another site I check their stats to see how much traffic they get. So again, it just depends on the blogger’s ultimate goal. Great article, thanks!

    • Angie M Jordan says

      Marquita,

      Very true, very true. Traffic is important, and it does matter what type of blog that you have. For me, it’s not as important, but for some types of blogs, it is how they survive. You make a great point! Thanks for adding that!

      xo Angie

  3. says

    OMG, I am ROTFLMAO! Love your style, love your honesty and soooooooo hear ya … off to grab a tissue while I laugh some more!

    Laugh Lots, Love More!
    MamaRed

    • Angie M Jordan says

      Thanks Mama Red,

      I love that you think I am funny and I love to say “Mama Red”!!! And that you call yourself that! Thanks for reading! xoxo

    • Angie M Jordan says

      Well thank you love! I love your comment, made me happy! Happy is good right? And I love that you joined my list, I wanna kiss you! Muah! Was that too much? Lol thanks again. You are amazing. But you already know that. Here’s to growing a blog that converts together!

      Xo Ang

  4. says

    Loved the point you make about traffic. We seem to have forgotten that conversion counts more than visitors in the popularity content that is social media.

  5. says

    Thanks God I don’t have to be a good writer to have a great blog. Here are the tips on how in a nut-shell:

    Quick Tip: lose the long, boring, fluff-filled paragraphs, say hello to headings, subheadings, bullets, numbers, and paragraphs that are no longer than 5 LINES! And say what you mean in the easiest, shortest way possible.

    Great article!

  6. says

    I absolutely loved this post! To be honest with you, it is my most enjoyed post in a very long time!! I actually was looking forward to reading each sentence. I love how your personality shines through in it and I am with you woman! I cannot agree more! My blog is all based upon what I offer to people whether it be money savings advice, discounts, coupons, etc. and it brings the crowd in because they want free stuff and as you said…They are selfish! Love it girl:) Keep up the awesome blog! <3

    • Angie M Jordan says

      Thank you so much Daniele for the awesome comment. Way to make my smile and stroke my ego! :-) its true, people wanna know what’s in it for them initially, then they want a relationship, they want to be courted, and made to feel special. Seduced even-or wait, maybe that’s just me…. Anyhow, growing a blog ain’t easy, but giving people what they want and thinking about your readers first is a great start! Thanks again!

      Xo Ang

  7. says

    Gee, Angie, now I’m getting a complex. I used to think people came and read my blog because of my wisdom and my great green eyes … now you’ve got me analyzin’ … damn, girl! ;-)

    • Angie M Jordan says

      haha! Well Sharon, I read your blog because it is awesome! And you have a lot of wisdom! I am always soaking up every word. You could teach people about growing a blog!

  8. says

    The feeling I got from reading this post was, “Fuck yeah! Let’s kick some ass! It’s going be tough as shit, but we got it! We got this!”

    I like #1 the best. No one gives a shit about you. So true. It can be discouraging to read that and see that millions of others are doing what I am trying to do, or it can be motivation to stand above the rest!

    Keep up the great kick ass work! : D

  9. says

    The consumer today decides precisely what it likes for amusement, definitely not the major studios and representatives. As you add to that distribution internet and, news, web pages, from chat to complete movies. It’s a really completely new world. Much of it good, some not.

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