If you have ever wanted to make a dime with your online business then you have to learn how to make your website more visible on the web. Doesn’t everyone want that? Yes! They do… but not everyone knows how to achieve that.
Your best bet for selling ANYTHING online whether it be a service or a product is to rank in search engine results. Why?
Because 46% of people using search are looking to buy a product or service. Essentially you are reaching your potential customers at the closest point to their purchasing decision. That’s the sweet spot of sales. You want to be right where they are when they are looking to buy!
Build your content strategy around what you are selling
With that being said, what are you selling? If you are going to reach those customers closest to the purchasing process (search) then you need to know very specifically what you are selling. Does your website or blog have a content strategy? Well it should.
Building your content development strategy around what you are selling is a great way to position your content right where you want it in search. Let me explain further:
If you are selling website design then you should develop your content surrounding the specific problems you solve with your business. Website design is so general. It’s the niche topics, the specific problems you address that you need to focus on.
Instead of writing a general post about web design, you could write about how to integrate the latest SEO tactics into your web design. Get the difference. I could go on all day about content development strategies and honing in on your audience by answering specific questions, but for the purposes of this post- I must continue.
Choose keywords that are relevant to your content and what you are selling
The best way I have found to do this is to simply ask yourself,
“What are the benefits of my product or service?’
What problems are you solving? If you can’t answer that specifically enough then Google that question. Search for the term,
“What are the benefits of website design?’ or “What are the benefits of hiring a website designer?”
The answers will be exactly what people will be searching for to solve their problems, and those are what you should build your keyword phrases on.
Blog more often
There is no substitute for fresh compelling content. Search engines eat it up. Keep your blog fresh. It will make your website more visible and boost your blog traffic. End of story, this cannot be substituted. You must blog, and blog often to be effective.
Link up with other’s in your niche
Links to and from other credible sites in your niche will help to build credibility with the search engines thus helping you become a trusted and reliable site for them to present to their customers-the searchers(buyers). Guest posting, commenting, writing compelling content, and simply asking for other’s to connect with you are all ways to link up with others.
Check into joining some LinkedIn or Facebook groups in your niche and start building relationships.
Hire an SEO consultant
Want to really know how to make your website more visible? Hire a professional. I would recommend hiring an seo consultant who can consult with you and teach you about best SEO practices. When you understand SEO you will be able to do it yourself and I believe will gain more value because the knowledge will be priceless.
If you need help with SEO or you need to make your website more visible in search (which you need to know) then please contact me at firstname.lastname@example.org. I love working with people to do this very thing!