Let’s get down to business. You want to grow your blog? Let me show you how to use social media to do just that.
The term social media annoys me a bit. Maybe it’s because I don’t believe in it anymore. No, I’m not saying that I am anti- Facebook, Twitter, LinkedIn, Instagram, or Pinterest. What I’m saying is- it’s just the freaking internet.
Social media is of no use without a blog, a blog is no use without social media, and well, organic search is becoming more and more social. It’s not social media- it’s the internet.
Now that I’ve said that let’s get down to how you can leverage the internet to build your blog.
First Things First: Make It Easy To Share
This seems like a no brainer but you would be surprised how many articles I come accross where I can’t find the social share buttons. I’m thinking to myself, “what a jackhole”. Great content, but if it takes more than 1.5 seconds for your readers to share it- forget it. You’ve missed out.
Grow Your Social(online) Influence
I would tell you to grow your online presence, but you’d get the idea that I mean numbers of followers and fans. Nope. I mean influence. Being influential over 2,000 followers who actually engage with you and like you beats having 10,000 followers who you never talk to and who never talk to you. They are not even listening.
Make Sure Your Profiles Point To Your Blog And Your Blog Point To Your Profiles
Link, link, link. I love the way that LinkedIn and Google+ let you link to your site and other profiles using your anchor text of your choice. Love that. Make sure your profiles are all optimized and connected.
Share Your Own Content
When you write it, share it. Not rocket science, but again, many people feel like this is “bragging”. Sharing is not bragging. Retweeting your own content when someone shares it, or retweeting when someone says something nice about you- now that’s bragging.
Publish, then share.
Network And Build Relationships
People don’t understand how to use social media becasue they are used to the older way of marketing and advertising. It’s all about the push. With social media and inbound marketing, now it is all about the pull. And once you attract your audience, you have to build connections and relationships.
Sounds like a lot more work.
It is and it isn’t. It is in the sense that you can’t just take out an ad anymore. You have to take out ads, write blogs, interact on social media, etc. But the key is not more work, it’s simply being real. Relating to your audience. Building relationships to grow your blog.
Networking has always been an effective tool for business owners. Now you have to do it online and offline. Use social media to network with your peers. Doing this one thing has been one of the single most important things to growing my blog as quickly as I have.
So with all this being said I have to ask: Are we connected on social media aka the internet? You may be connected to me, but am I to you? I’ll leave my links below and I want you to leave your links in the comments so that we can connect. I would love to get to know you better!