Why You Aren’t Making Money From Your Blog

beach virgin pageHonestly, it isn’t that hard to be making money from your blog…

If you are spending your time pumping out posts, engaging with people, and working your social media then you should be making something.

But why still, do people still manage to come up empty handed or making very little from all their hard work and passion?

I say enough.

There is no magic formula, there is no quick scheme, but if you put in the work, you should be making money from your blog. If you aren’t, then you it’s time to figure this thing out. Because I know that if I can do this, then anyone can do this. Period.

I work with people all the time who need help monetizing their blogs and I run into the same few issues all of the time. Usually one or more of these is the reason why people aren’t making money from their blog. It could be the reason you are struggling too. Let’s explore these bad boys.

6 Reasons You Aren’t Making Money From Your Blog

You aren’t selling anything

Don’t think there is any surprise there. If you are not selling anything, then you can’t make any money.

Here’s the thing, even if you don’t have a product or service (which I would strongly recommend no matter what type of blog you have), you should be selling something. If you are selling a lifestyle, and then marketing affiliate products on your blog that’s great. If you are selling information at the price of a membership, that’ll work too.

The thing is, you have got to be selling something. Newbie bloggers almost always make this mistake. Start right away, the learning curve can be a little steep if you have never done it before.

Remember, products+services=cash. Got it?

No one knows what you are selling

Raise your hand if you have ever visited a blog and had no idea what that person was selling, or even if they were selling something. *everyone in the room raises their hand*

If it is not apparent what you are selling, or what your blog is about, then guess what? Yes, you guessed it, no one will buy anything. It’s because they don’t know it exists. There is no shame in highlighting what you are selling. It’s your own damn website, if you can’t highlight yourself on your own site, then babes we’ve got bigger problems than making money…

It’s like winking at a girl in a dark room. You know what you are doing, but no one else does.

You aren’t getting the right traffic

If I ask you what people are searching for that find your site what would you say? If you don’t know, then the chances are very high that you aren’t getting targeted traffic. You are just throwing content out there and hoping that somehow it reaches the right (people who will pay for what you are selling) audience.

SEO is the most powerful tool for attracting the right audience through search engines. Getting out there on the right social media platforms (you know, the ones where your paying customers would be) is also important. Make sure you are postioning yourself right where your audience can find you when they are ready to buy.

Read this tutorial for more help -> SEO for your blog 

That thing called marketing

This kind of goes hand in hand with attracting the right traffic. But let’s take it one step further. Marketing means selling. Bottom line, the end result of marketing should be sales. If you don’t have sales, your marketing sucks.

You have got to put yourself out there. This means that on social media you should be out there actively engaging, being helpful, and talking about your products. (Beware of pushing your products, but don’t shy away from sharing great value with those who need it. Remember people have to know that you care until they care what you know).

Use PPC and Facebook ads. The first promoted post I did on Facebook cost $15 and a few days and I made a quick few hundred bucks from it. So it definitely paid for itself. (Of course this was after I slaved away building a following, establishing trust, and building credibility).

You are forgetting about them

Are you thinking about your potential customers enough? Is your site designed for them? Are you writing to them? Are your products and services easy for them to understand and to use?

Don’t forget that’s it is ALL about them, not you.

This is also where good copywriting comes in.  Like the kind that goes down in The Copy Shop.

 You aren’t treating your blog like a business

The best piece of blog advice I’ve ever gotten was to treat my blog like a business. And if you are trying to make money from your blog, then why shouldn’t you. It is a business.

This means being consistent, persistent, and treating every interaction like a potential sale. If you want your blog to ever make you a dime, treat it as such.

 

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Comments

  1. says

    Angie,
    A good read on why you aren’t making money from your blog. I so much agree with you on you aren’t selling anything. Most people these days depend so much on Google adsense. I agree with all your points.
    Thanks for sharing. :-)

    -Seun

    • Angie M Jordan says

      Google Adsense is not a bad way to monetize your blog, but in comparison to earnings you can make from your own products and even affiliate products it’s a much rougher route to go. And it also requires lots of traffic. It’s not a bad idea to have a good mix of money-making ideas on your blog. Thanks for dropping by :-)

  2. says

    Thanks for sharing your perspective about making money from our blogs. I believe there are many tribes out there and the Universe is abundantly ready to help us all. I’m finding people are attracted to positive upbeat products, services and information that is specific to their lives and experiences.

    • Angie M Jordan says

      I agree Barbara! We just have to position ourselves to receive and not be afraid to launch and then learn from it!

    • Angie M Jordan says

      Thanks Alexandra,for most of us our blogs are our business or we want them to be. We have to begin to treat it as such!

    • Angie M Jordan says

      Yes Lisa! Treating our blog like a business is especially important if we ever want to make a dime from it! Thanks for dropping by! xo

  3. says

    Phewf! More for me to think about. Some very good points here. I love it when people state the most obvious things (like no one is buying if you don’t sell anything :)) and it seems so profound. That is meant to be a compliment to what you are saying here. Thank you for bringing this whole idea up!!! I think I need to rethink some things!

  4. says

    Great tips there. I’m always thinking of what I could be selling from my blog though.
    Working on an ebook now. Have been thinking of giving it away for free in exchange for subscribers. That technique seems to work for some.

  5. says

    I believe a big problem with lots of people who blog is that they don’t treat it as a business. I know with my own blog, I don’t want to seem like my only point is to sell my products. The point of my blog is to inform people. It is often difficult to have a good balance between just talking about product and just giving out information… its kind of a fine line.

  6. says

    You bring up great tips about monetizing your blog. I would like to find a way to do this. I am usually given products and meals and that sort of thing, but never cash, so I do feel like I am somewhat monetizing, but I really do not know what I would sell.

  7. Robin Strohmaier says

    Great article, Angie. I like your statement, “You aren’t treating your blog like a business.” Very clear and informative article. Thank you for sharing your insights.

  8. says

    Great read! I’ll will send my clients over to read it!
    Me myself, I use my blog as marketing vehicle, it will have sponsors in the future (maybe) but I will not have sidebar ads. It’s just not the goal for my blog ;)

  9. says

    You rasie great points, but the intent is wrong off. I think the problem is that way too many people are focusing on making money blogging. That IMHO is putting the cart before the horse. Instead bloggers should be focused on creating community first. The right community can generate some revenue. It’s the same as with “Entrepreneurs” who want to create a products to make money. My advice instead would be to focus creating a product that fixes a problem. Once that problem is fixed, then figure out how to generate revenue.

  10. says

    Yes, you are right, it is not easy to earn money online, you need to be very specific on your articles. But it is not hard too. Hard work is only the way to success. I like your article, thanks for sharing.

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