Marketing being the keyword.
You see, social media emerged and it sort-of leveled the playing field for business owners. Now all of a sudden ordinary people like you and me, can put ourselves and our businesses out there without having to spend a fortune to compete with large corporations.
What people forgot was that social media, although “free” and fairly easy to use, is just a platform from which you can market your business.
This means that you have to also know how to market. Social media hasn’t made everyone a marketer, it only created a platform for marketers that is accessible.
Don’t be sad if you thought you were a marketer and now you are realizing that you really aren’t. The good news is that everyone can learn how to market on social media.
Why You Need To Be Using A Marketing Strategy To Maximize Your Social Media
Marketers create marketing strategies. Why? Because results matter. There are no rights or wrongs, there are no failures. There are only results.
Your results will allow you to grow and learn how to be a better marketer. You plan, execute, and measure. Then it’s back to the drawing board to tweak and perfect.
But I thought social media was just about being social?
It is true that you need to be social and you should be authentic in you social media, but you also need to create a plan.
How To Create A Social Media Marketing Plan For Your Business
Don’t Google this. You will be directed to lots of boring explanations and templates about creating marketing strategies. I like things as simple as possible. You don’t need to sit down and write a formal marketing plan. Many of my plans have consisted of post it notes and coffee stained notebook paper. (yeah, I’m that organized).
All you need to create a strategy for yourself is to answer these questions: who, what, when, where, how, how much, and by when.
If you are like me, I work better with short time periods. I could never sit down and create a 6 month plan. I’m more like a monthly or week to week planner.
Pay Attention To The Results You Produce
In order to truly measure your success with a particular strategy you need to give it at least a month. Set a start date and an end date.
I promise you, with a strategy you will maximize your social media efforts and begin to perfect your marketing.
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