Measuring Social Media And Online Marketing Efforts: It’s In The Numbers

You can’t measure the ROI of a conversation.  Good social strategies are about conversation and engagement.  Because I am one big ball of creative energy, I rarely have the desire to analyze things and look at the numbers.  To me it’s laborious and painstakingly boring.  BUT… if you are a blogger or doing any sort of internet marketing activities, there are a few numbers that you should concern yourself with.  (I wish I’d always looked at these especially when I was first starting a blog)  Measuring social media success can be difficult, but it doesn’t mean that you can’t.

 

Disclaimer: what you are about to read is very, very, very simple and basic.  Sure there are ways to get more in depth with your analytics and more advanced tools.  But for the purposes of this post, and majority of my audience, we are going to keep it simple, and let’s face it, less painful and boring.

The Numbers You Should Be Paying Attention To:

Email Subscribers

Email list= profits. Can I make it any simpler for you to understand? I put this number 1 for a reason.  Because building your list is of utmost importance to your business and your blog.  When someone subscribes to your list it gives you an open invite to market to them.  Essentially they are saying, “yes, I am interested, tell me more”.

How many subscribers do you currently have?  What is your month end goal?  What are you actively doing to grow this number?

Get my guide to list building here for the price of a tweet —–>

You can check out these email management services Mailchimp and Aweber.  Both are good options.  I actually prefer Mailchimp for newbies because you can pay as you go and not sink an incredible amount into your efforts before you really get the hang of it.

Blog Traffic

To start off with I would look for about 3 big metrics when it comes to measuring your blog traffic:

1. Total unique visits per day: this number tells you how many people are coming to your blog a day.

2. Pageviews per visit: this number tells you how many pages on average each person is visiting each time they come to your site. This metric can give you an idea if your content is “sticky” and if people are spending time on your site, hence, they are finding the things that they need.

3. Search traffic keywords: this will tell you what words people have searched that have led them to your site.  This is a great indicator of whether your SEO and keyword efforts are paying off.  If you look through this list and see some really of the wall search terms that have nothing to do with your content, then you’ve got a problem.  That means search engines are having trouble determining what your site is all about.  And if the search engines don’t know, how will your readers? And worse yet, how can they lead the right audience to your blog?

Social Media Links

If you read my guide to list building one of the things I suggest is to tweet the link to a landing page inviting people to sign up for your emails.  If you create 5 different tweets for your list you should be tracking which links are attracting the most clicks.  Measuring social media campaigns and efforts will help you to fine tune your efforts.

You can use a URL shortener such as Hootsuite’s ow.ly or bit.ly.  This way you can track which tweets are grabbing attention and which are not.  This will increase your effectiveness in righting good copy.

 

Although this is a basic rundown and a good place to start, there are many metrics that can help you grow your blog and your online presence. Paying attention to these metrics will bring awareness to your efforts which is the first step to watching your blog flourish.

Now it’s your turn.  Let me hear about how you have used metrics to drive traffic to your blog.  What metrics matter most to you? Sound off in the comments below.

 

 

 

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