What Is SEO?
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such asGoogle, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads. *source Search Engine Land
Elements Of SEO
It takes many, many long hours to really know the ins and outs of SEO. It can be complicated, and it is ever-changing. There are a few basics principles that contribute to SEO that are pretty simple to understand so we will just start there. Understanding these will help you significantly with SEO for your blog.
Two things about content that you need to understand: search engines crave fresh, original, frequently updated content and search engines love when that content is shared and linked to. Want to know how to do this? Stay tuned.
Incoming links to your site from other trusted websites (especially about similar topics) is invaluable to SEO. Obtaining these kinds of links is vital to your SEO and content strategy. Internal links (links within your site) and outgoing links are also important to SEO and something you should be conscious of with every piece of new content you write.
The “newbie” on the scene, social media has changed organic search forever. Search is becoming more “social” in that the search engines assume that social is representative of what the people like (likes, +1’s, follows, and shares being evidence of this). Therefore a heavier weight is placed on social media when it comes to how search engines calculate their results. This is part of the reason so many companies have worked to embrace social media.
Keywords and keyword phrases used in the right places is how search engines even know what your site is about. It’s how you can communicate to them exactly what your content is about therefore making it easier to connect with your desired audience. Keywords are the language of search engines. Do you speak it?
SEO For Your Blog
Let’s dive in. I’ve broken up the different elements of SEO into sections you can understand and follow. Let’s get you started ranking in organic search.
How To Use Keywords
Link Building Tips
Social Media And SEO
Understanding Search Engines And SEO