The first thing you need to know about writing an about me section of your blog is this:
It’s not about you!
I could end the post right there, but I’ll continue for 500 words’ sake. Most people think when they set out to write an about me page that it has to be well… all about them. But I challenge you to think differently about this for a while. In all honesty, why are people coming to your blog? What was their purpose in searching for what you are offering?
It’s about them!
They are searching for answers to their problems. It all comes back to them. Not you. It’s about providing solutions. And if you ever want to make money blogging, solutions is what you will need!
So how do write an effective about me section but still keeping “them” in mind?
3 Components Of A Killer About Me Section
1. Be conversational, not stuffy or “professional”
Be yourself. If it is just you, then say it is just you. You don’t have to pretend like “we” have services when it’s just you. Being authentic is very important because your readers will relate to your “realness”. They will say, “hey, this chick is not all different from me and she did, so can I”. Your about me section is the perfect place to be yourself and capture your audience.
2. Tell your audience who you are, but focus on how you can help them
A brief intro into you who are is necessary but remember to quickly bring it back to them. No one really wants to know what kind of food you like, or how many dogs you have, or how many miles you can run… save it. They want to know why you are relevant to their problem they are trying to solve-PERIOD.
If you must ramble on, link to another page that tells more about yourself. I did that before in a previous blog where I created a post titled “25 Random Things You Didn’t Know About Me”. For those who really wanted to know, got their fill, but meanwhile I kept my about page to the point.
Focus on how your skills will solve the problem that they have, why they should trust or believe in you, and what they will gain from your product, services, or your information on the blog.
3. Leave them with a call to action and a specific next step
Tell them what to do next. Invite them to sign up for your emails. Lead them to a series of posts that will keep them browsing around the site for a while. Do both. Give them a next step. Now they know how you can help them, prompt them on to what’s next. Always leave links to your content from your about page.
There’s so much to learn when starting a blog and writing your about me can be one of the most crucial pages of your static content. Don’t forget to still consider SEO and use your keywords.
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I promise not to bore you to death, not to bother you everyday, and not to be over-enthusiastic about myself. After all, this is about you, not me. You can jump ship anytime, promise.
Cheers – ANG
Love this post, Angela. I especially liked this tip, “Tell your audience who you are, but focus on how you can help them.” Thanks 🙂
Great post! I totally agree that the about me section is really not about me. The best ones share value and how they can help. Bravo for hitting this one on the head!
Thank you Katrina and you said it right, they add value!!!
Great and to the point!
Thanks Gina! Thanks for stopping by! xo
Great point Angela. I totally agree and I realized that a few months ago. Completely changed the way I used my about page! I am happy to see I did it right, at least from your perspective. Thanks for all the great tips you bring here. x0x
Thank you Norma, I think a lot of people almost always approach this wrong when they are just starting a blog. And I am glad you got it right Norma! xoxo
Thanks for the tips and advice, Angela.
You are welcome Lorii, thanks for dropping by my little corner of the web 🙂
Thanks Angie great tips I’ll have to re think my page.
Thank you Jean! Glad you liked them!
Thank you for your great tips and advice.
You are welcome Teressa! Thank you for stopping by and joining us here!
I believe one of the MOST enjoyable times my sis and I had when beginning our new venture with Crazy Sis Biz was writing that About Us page. You’re SO right on – its NOT about us!
Excellent article! Remembering we are here to serve others!
Great post! I will have to make changes 🙂
When I started blogging, I actually heard that the about section was all about me. Who I am and what I have done, but then again we also have to mention how we can help them getting where they like to get. I surely will take this in consideration.
Great, especially focus on them!
Hi Angie – love this blog – I’m just starting out blogging so it’s going to be very helpful. Thanks!!
Great tips Angie! I think I need to go re-read mine and see if it needs changes. 🙂
This is fabulous information. I love the to-the-point style and I thank you for sharing!