Stop Marketing. Start Engaging.

Marketing is all about selling stuff.  And as business owners, there is no business until we make a sale.  I’m not telling you to stop selling stuff, that would put you out of business, but I am telling you to stop marketing.

I want you to stop being afraid of selling, and fall in love with marketing in this new digital age.  I have this secret love affair going on now as we speak.  Why?  Because I have learned to stop marketing and decided instead to start engaging and make conversations.

The only way you are going to create a brand that people love is to first love the people your brand is targeting.  Think globally, think givingly, and base your business around how your products and services contribute and add value.  And that is what you will be sharing through your “marketing” efforts.

In this week’s episode of Rock Your Blog TV I am celebrating with you a very special moment in my life and also I am going to talk to you further about why I love marketing, and give you some tips on how to market your business.

 

 

 

Now here’s your challenge:

I want you to sit and think about your business.  Some of the questions I ask my clients are “what are you contributing to the world?”  “how is your business changing people?’ “how are you adding value to your clients lives?’

I want you to ask yourself these questions.  And then ask yourself why these clients you want to target would want to do business with you as opposed to someone else with a similar product or service.

This is where your marketing begins.

In the comments below share with me your business and the answers to the questions that I asked above.  I want to know what you are contributing and how your business is adding value.

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Comments

  1. says

    Happy Birthday Angie!!! I want to contribute to the world doing beautiful and clean websites for small business. Work with me at Khronos Design will change the way people see web design and social media. We have excellent and affordable solutions that will make their business shine online!

  2. says

    Love this article! When I think in terms of marketing it does strange things to my mind!ha! When I just do what I love to do which is help parents be the best parent they can be…things just all come together! Thanks!

  3. says

    I agree with Denny’s comment. I have a hard time wrapping my head around marketing, too, just love doing what I do! I will pay more attention to the marketing aspect, though. Great post!

    • ajorda2 says

      It’s great to love what you do and let that drive you. But it is also great to pair that with some killer marketing skills. That way MORE people can benefit from what you have to offer!

  4. says

    I love marketing!! I feel like I add value by helping my clients get clarity about their Financial Goals, break free from their limiting beliefs and take actions steps towards them – the Inner and Outer Approach- what I am contributing to the world is Transformation!!! People transforming their lives! Thanks for your post!!

  5. says

    Great post and questions. We help our clients become clear about their life experiences and how they can use the experience to grow and help others learn through sharing their stories.

  6. says

    Thank you for those questions. I am helping people develop a love of exercise and make healthy choices when they eat!! Most of all I want them to enjoy feeling good!!!!

    • ajorda2 says

      I love it Ruby! Thank you so much for sharing! It means a lot! And keep up the good work inspiring women! That is awesome

  7. says

    Loved this article! Incredibly inspiring. The digital age presents an opportunity where we interact with customers daily; our goal as a business that works with other small businesses is to be an expert in our field so that customers will trust us. Engaging in conversations as opposed to simply using social media to sell products is so important.
    I recently posted in our blog about this, if you’d like to check it out! http://small-biz-101.com/2012/11/28/how-to-drive-sales-through-social-media/

    • ajorda2 says

      Thanks Julia! And your comment is pretty inspiring as well! I always say that the best way to “feel” inspired is to inspire people. ;-)

  8. says

    Hi Angie – I am motivated by my clients who take control of their money and feel empowered and less stressed. I need to remember to start engaging and making conversations daily to share how I can help others. Thanks to everyone for sharing their thoughts.

  9. says

    Hey Angie, I’m Aradia, the Multipassionate Intuitive ARTrepreneur over at Aradia’s Hand. I create accessories, jewelry, and home decor with functional, artistic, and spiritual flair!

    My answers:
    *I’m adding beauty and energetic consciousness to the world. It’s my message that everything in your life be it person, place, or thing should add value and be something you’re proud to have in your energy field!

    *I challenge you to really look at what’s in your life and the results it’s bringing. If it doesn’t make your heart sing, ditch it!

    *By raising awareness you can automatically raise your vibration. Then make fully conscious choices and see your life transform by what you are allowing to be present in your life in whatever form!

    *The BIG reason to work with me is that authenticity & integrity are never an option. It’s not only the core of how I do my business but it’s how I live my life. If something doesn’t fit or work for you, if what you’re seeking to create isn’t in line with what I do not only will I tell you but I will happily help you find the person who is. I don’t believe in or necessitate a feeling of competition, there’s MORE than enough to go around and it’s more important to me to have a great working relationship that honors you and I than a sale of something that isn’t in complete resonance with what you want!

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