• Blogging,  Copywriting

    The One Thing All Your Blog Posts Must Have

    What’s the one thing that ALL the blog posts on your blog should have in common? Answer: A PURPOSE. Every time you sit down to create more content it should be serving a purpose.  I don’t mean just to inform your audience.  I mean, how is that blog post going to serve you and your blog or business? Now it is true that your content should add value and engage your audience.  Because if you loose your readers… then you’ve got nothing.   3 Good Examples Of Purposes For Your Blog Posts Building Your List Building your email list is of utmost importance to your business. I won’t get into…

  • Blogging,  Business

    Your Blog Content MUST Be Brilliant!

    I really wanted to interject an expletive into that title… really, really bad.  But I aired on the side of caution(and boring-ness) instead.  Let’s face it, these days to stand out on the internet you have to do something special.  You have to be great at writing headlines, networking, creating blog content that incites reactions, and creating calls of action that convert. Above all, your blog content MUST be freaking brilliant. How To Make Your Blog Content Brilliant So now that you know that your blog content must be brilliant, I’ll tell you how to do just that.  Below are a couple of ideas to help you out with creating…

  • Blogging

    3 Surefire Ways To Lose Your Readers

      Getting the readers to your blog is only 1/3 of the battle.  The other 2/3 involves getting them to actually READ your blog and getting them to do what you want them to do, as in a call to action. I want to focus on the 1/3 of the equation that deals with how to get people to READ your blog. No doubt you spend time and energy in putting together your fabulous blog posts and with the expectation of actually sharing the information so that you can inform, entertain, and engage your audience.  But what if your words are falling on deaf ears? Instead of telling you what to…