• Blogging,  Copywriting

    It’s Time To Freshen Up Your Boring Blog Content!

    Warning: Content will put you to sleep, ensure you NEVER come to read my blog, and click away before you finish this post. NO. Not my content silly.  But some of you out there could definitely use this warning on your blogs.  It may be time to freshen up your blog content.  Or for some of you, a major overhaul or revamp may be in order. I’m seriously allergic to boring. I have a serious aversion to milk too. What You Write Matters Every single word you write means something. It’s a chance to express who you are, what your biz is about, show your personality, or just simply make…

  • Blogging,  Copywriting

    Read This, Then…

      Great. You read it. Read what? That headline of course. And then… This first sentence. And now you’re reading this next sentence. (pretty clever eh’?) I have a purpose to this post, I promise. I’m going to help you write better blog content with just this one blog post. Your headlines matter, but not for the reason you think they do Your headlines matter for one reason-to get people to read your blog post. Then it’s all about your copy. “Copy” is not complicated Actually, its simple. Or it should be anyway. Say what you have to say in the simplest way possible. I know you have readers who…

  • Blogging,  Copywriting

    What Is Copy? And How To Get Your “COPY” On

    I went far too long nodding in agreement in conversations about copy without ever really knowing what this “copy” stuff was. After hearing so much about it, I finally asked, “what is copy?” It’s a valid question that begs to be answered. what is copy? I’ll explain Copy, otherwise known as ad copy, is the word used for any written or verbal set of words used to sell a product or service. Don’t worry, I don’t do cheesy, highlighted, red line slashed copy… Because I think it is, well, cheesy. Here are some basic copywriting guideline via copyblogger.com to help you get started: have you ever written copy? My guess…