• Blogging,  Copywriting

    Seduce Your Readers, Write Better Blog Posts, And Other Tips That Will Make You Smarter

    I bet you want to be smart don’t you? Or maybe you’re reading because you want to learn to seduce your readers or write better blog posts? I’m gonna show you how. But first… I long ago gave up wanting to be pretty, or popular, or even “the best”. I now just want to be smart. OH, and funny. Pretty is for chumps. Smart is the new pretty… and funny is just, well, funny. I also want people to read my blog posts, buy my services, and just flat-out like me. I bet you want those things too. Did you know that the way you write, much like the way you…

  • Blogging,  Copywriting

    Creating Blog Content Is Not That Hard

      Creating blog content is easy. There I said it, so sue me.(shrugs) I’ve heard so many excuses about why you can’t keep up a blog for your business which include but aren’t limited to: blogging requires too much time I don’t have any blogging ideas I’m not a writer Sound familiar?  Then there are those who think you don’t have to have a blog for your business at all. To you I want to say farewell, because I won’t be seeing you around in the next 5 years. And if I do, it’ll be on your blog. The truth is, to hell with all the excuses, blogging is not…

  • Blogging,  Copywriting

    Read This, Then…

      Great. You read it. Read what? That headline of course. And then… This first sentence. And now you’re reading this next sentence. (pretty clever eh’?) I have a purpose to this post, I promise. I’m going to help you write better blog content with just this one blog post. Your headlines matter, but not for the reason you think they do Your headlines matter for one reason-to get people to read your blog post. Then it’s all about your copy. “Copy” is not complicated Actually, its simple. Or it should be anyway. Say what you have to say in the simplest way possible. I know you have readers who…

  • Blogging,  Copywriting

    What Is Copy? And How To Get Your “COPY” On

    I went far too long nodding in agreement in conversations about copy without ever really knowing what this “copy” stuff was. After hearing so much about it, I finally asked, “what is copy?” It’s a valid question that begs to be answered. what is copy? I’ll explain Copy, otherwise known as ad copy, is the word used for any written or verbal set of words used to sell a product or service. Don’t worry, I don’t do cheesy, highlighted, red line slashed copy… Because I think it is, well, cheesy. Here are some basic copywriting guideline via copyblogger.com to help you get started: have you ever written copy? My guess…

  • Blogging,  SEO

    One Trick To Create Headlines That Convert EveryTime

    Well, two tricks actually.  If you have trouble creating blog headlines don’t worry, I am about to share with you an awesome secret that I learned a few years back that will revolutionize your headling writing forever! Want to create headlines that convert? Read on… We are getting to it.   Start With Keywords When an idea for a new blog post “hits” me, I immediately write it down in my idea bucket ( nothing fancy, just a journal).  Those ideas eventually become my keywords.  I pull out my idea bucket and start plugging different keyword phrases into Goggle Keyword Tool  and come up with a phrase that works. I…