Not that you should care about that. But people usually don’t like what they know little about. So I began to devote more time (me and my friends are campaigning now for 48hr days) to learning about them.
And I’ve actually started using them.
And I’ve actually started liking them (gasp).
Okay I promise this will be the last time I talk about how I used to despise Facebook. Because frankly, I think that everyone should integrate fb ads into their marketing strategy.
Here are 5 BIG reasons why:
1. Small business can get in on the action
One reason I love fb ads is because it levels the playing field. Ads are no longer just for big business with big budgets. Small businesses can get in on the action. Community building and maximizing social media is fair game.
2. Control the actions of your fans (creating a sales funnel)
You can get laser-specific about the actions you want your audience to take. You can have them redeem an offer, sign up for a webinar, sign up for your free download, whatever you want.
It’s not just about getting people to like your page. (Although people liking your page is good too, those are some warm leads that are relatively interested in what you have to sell). It’s about getting people to make specific actions that will eventually lead to sales.
3. It’s relatively inexpensive
All advertising can get expensive if you are not careful. Expensive meaning you are spending any amount of money without getting results. (aka wasting your damn money). You should learn how to create effective fb ads, and then test them, and then make better ads, and then test them, and so on and so forth (whatever that actually means).
Set aside $100- $200 a month to get started. And you can build from there.
4. Get targeted leads, not just fans
Fans are fine to have. But what you really want is LEADS. That means someone who is actually interested in your products and services. When you use fb ads you can target a laser specific audience, especially when you use the power editor extension.
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