• Blogging,  Copywriting

    What Is Copy? And How To Get Your “COPY” On

    I went far too long nodding in agreement in conversations about copy without ever really knowing what this “copy” stuff was. After hearing so much about it, I finally asked, “what is copy?” It’s a valid question that begs to be answered. what is copy? I’ll explain Copy, otherwise known as ad copy, is the word used for any written or verbal set of words used to sell a product or service. Don’t worry, I don’t do cheesy, highlighted, red line slashed copy… Because I think it is, well, cheesy. Here are some basic copywriting guideline via copyblogger.com to help you get started: have you ever written copy? My guess…

  • Blogging

    The 411 On Crafting A Killer Call To Action

    A call to action is exactly what is sounds like.  You are essentially asking people to perform a chosen action.  You can use them on your blog, twitter, facebook, google+1- any social platform you choose.  The ultimate action may be different for each case, but the goal is the same-to get your readers to do what you want them to do. So how do you achieve this?  Sounds a little pushy to some, but a call to action is not to be confused with a cheesy sales pitch. A call to action is simply making a direct request.  It’s a way to direct traffic in your blog, which if you…