If you are spending your time pumping out posts, engaging with people, and working your social media then you should be making something.
But why still, do people still manage to come up empty handed or making very little from all their hard work and passion?
I say enough.
There is no magic formula, there is no quick scheme, but if you put in the work, you should be making money from your blog. If you aren’t, then you it’s time to figure this thing out. Because I know that if I can do this, then anyone can do this. Period.
I work with people all the time who need help monetizing their blogs and I run into the same few issues all of the time. Usually one or more of these is the reason why people aren’t making money from their blog. It could be the reason you are struggling too. Let’s explore these bad boys.
6 Reasons You Aren’t Making Money From Your Blog
You aren’t selling anything
Don’t think there is any surprise there. If you are not selling anything, then you can’t make any money.
Here’s the thing, even if you don’t have a product or service (which I would strongly recommend no matter what type of blog you have), you should be selling something. If you are selling a lifestyle, and then marketing affiliate products on your blog that’s great. If you are selling information at the price of a membership, that’ll work too.
The thing is, you have got to be selling something. Newbie bloggers almost always make this mistake. Start right away, the learning curve can be a little steep if you have never done it before.
Remember, products+services=cash. Got it?
No one knows what you are selling
Raise your hand if you have ever visited a blog and had no idea what that person was selling, or even if they were selling something. *everyone in the room raises their hand*
If it is not apparent what you are selling, or what your blog is about, then guess what? Yes, you guessed it, no one will buy anything. It’s because they don’t know it exists. There is no shame in highlighting what you are selling. It’s your own damn website, if you can’t highlight yourself on your own site, then babes we’ve got bigger problems than making money…
It’s like winking at a girl in a dark room. You know what you are doing, but no one else does.
You aren’t getting the right traffic
If I ask you what people are searching for that find your site what would you say? If you don’t know, then the chances are very high that you aren’t getting targeted traffic. You are just throwing content out there and hoping that somehow it reaches the right (people who will pay for what you are selling) audience.
SEO is the most powerful tool for attracting the right audience through search engines. Getting out there on the right social media platforms (you know, the ones where your paying customers would be) is also important. Make sure you are postioning yourself right where your audience can find you when they are ready to buy.
Read this tutorial for more help -> SEO for your blog
That thing called marketing
This kind of goes hand in hand with attracting the right traffic. But let’s take it one step further. Marketing means selling. Bottom line, the end result of marketing should be sales. If you don’t have sales, your marketing sucks.
You have got to put yourself out there. This means that on social media you should be out there actively engaging, being helpful, and talking about your products. (Beware of pushing your products, but don’t shy away from sharing great value with those who need it. Remember people have to know that you care until they care what you know).
Use PPC and Facebook ads. The first promoted post I did on Facebook cost $15 and a few days and I made a quick few hundred bucks from it. So it definitely paid for itself. (Of course this was after I slaved away building a following, establishing trust, and building credibility).
You are forgetting about them
Are you thinking about your potential customers enough? Is your site designed for them? Are you writing to them? Are your products and services easy for them to understand and to use?
Don’t forget that’s it is ALL about them, not you.
This is also where good copywriting comes in. Like the kind that goes down in The Copy Shop.
You aren’t treating your blog like a business
The best piece of blog advice I’ve ever gotten was to treat my blog like a business. And if you are trying to make money from your blog, then why shouldn’t you. It is a business.
This means being consistent, persistent, and treating every interaction like a potential sale. If you want your blog to ever make you a dime, treat it as such.
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