The man (or woman) with the most content wins.
Wrong. I know you’ve heard that quality trumps quantity in almost every aspect of blogging and life. And this is true of creating content for your blog, no exceptions. The problem is no one tells you what quality content is.
Because it’s not just a well written, well thought out post with no grammatical errors. (See, that wasn’t even a real sentence). No, quality content is content that is intentional. It serves a greater purpose.
This is the content you want to be creating, because not only is it good to have fresh content, but you want your content to keep people coming back combing through your site looking for the answers. And for this reason you also have to make it easy for them to find it.
How To Create Content That Matters
Establish yourself as an authority on a subject
Want to sell more blog coaching packages? then your content needs to let people know that you know what you are talking about. If you want to be better than your competition then you have to study.
I don’t just mean read up on topics, I mean study them, put into practice what you learn, measure your results, and then write about what you learn and actually add value to your blog by sharing real results, creating content your readers can use.
This is creating content that matters. (A lot).
Creating an easy to navigate content landing page
This is especially helpful when you have a lot of posts that are about the same topic. Like social media for instance. If you wanted to give your readers the rundown on how to use fb ads effectively, then you could create a content landing page with fb ads as the topic.
Then you set out to create several posts that that link to each other and to your landing page. Easy. That’s creating content that serves a purpose. Purpose being, making it easier for your readers to find and read all the content on one particular topic.
This is also helpful for SEO as well.
Create content that is solution driven
You will never have a shortage of blog traffic if you are solving real problems. A great way to create blog posts this way is to listen.
Listen to what people are saying on social media, listen on forums, what are the people wanting to know? What answers are people looking for?
Good content will answer those questions. Good content will add value to your blog and your readers.
So the next time you sit down to whip up a blog post for fresh content’s sake, think about what purpose your content is serving. How is it serving you? How is it serving your readers? Or are you just trying to win the content race? (wrong answer).
Hope this helps.
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