– yeah, that kinda tough. (I know this is not just me).
Quit making it so hard!
Not every post will be groundbreaking. Especially if you are writing one a day.
Not every post will blow the socks off of everyone who reads it.
Not every post will be your greatest.
Give yourself a break. Blogging is about sharing ideas, it’s about connecting, it’s about giving.
So cut the crap, you are not a groundbreaking journalist, you are you. And the great thing is, that’s all your readers expect. And just when you don’t think you know what else to say, just remember that you weren’t always as far along as you are.
You needed help, you needed tips, some trivial, some not so trivial. But it didn’t matter because you didn’t know ANY of it.
Never short change yourself on how much knowledge you have up in that noggin of yours!
I like to make blogging easy and fun. Take the guess work and the pressure out of it. Here are 5 things I do that make blogging easier.
1. Outsource when you can
You can’t do everything. You just can’t. As you begin to grow, there is tremendous value in outsourcing some of your tasks (particularly the ones that you are not so good at or hate doing).
It’s essential to the growth of your blog and business that you begin to build a team of people who will help to carry you to the next level.
It really does take a village people.
And if you want to grow, it will take funds (gasp! yes, it takes funds to build a business, get over it), and it will take a team that you can delegate your small tasks to.
Done. And done.
2. Create a content strategy
So you are not a marketing wiz… so what? Don’t spend hours, days, weeks, pouring over creating a content strategy. Keep it simple. Just plan out what you will post for the month.
For instance. Say you only want to post once a week. Then get yourself 4 good ideas that you think your audience will be interested in, research them and develop them, and decide what days of the week you want to send those out.
As you grow and evolve and even learn how to be a better marketer, you can begin to incoroporate what you learn into a more targeted, power-packed content strategy.
But for now, just stick to the basics. Easy. Let’s keep it easy right?
3. Do what you can, start small
Resolve to doing something. Start small. It’s okay to write one blog post a month. It’s okay if you only write two. The key to maintaining a blog is to do just that- maintain it.
And refrain from beating yourself up over it. This is not a race, it’s a marathon. Slow and steady.
So start small. Use a free theme. Design your blog yourself. Use a free email marketing tool like MailChimp.
This is one of my favorite tips that make blogging easier because all that it requires of you is to begin where you are, and use what you have. Simple.
4. Commit to 5 things a day rule
It’s easy to feel stuck blogging, but I’ve found a way to overcome that. When I am feeling burnt out, or I am not quite sure what to do next, I commit to doing 5 things a day.
It can be anything that contributes to the growth of your blog. Maybe it’s to follow 100 new people on twitter, or creating a tweet for a new blog post. Whatever it is, it doesn’t matter, just commit to do something.
5. Set small achievable goals
Rome wasn’t built in a day. Neither are blogs. Set small goals. You can’t be just starting out and wanting to make $100,000 a year from your blog if you haven’t made your first dollar…
I’m all about dreaming big, but it’s the small steps that lead to big results!
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