I mean you still have your family, and love, and whatever super mushy stuff you cling to, but you don’t have a business.
So, no matter what you are doing and what kind of value you are adding to the world and to your readers, it’s not going to mean very much when you have to stop because you aren’t making a dime… got it?
Writing web copy is the most important thing when it comes to trying to sell something online whether it is a product or a service. It’s all about seducing your readers, adding real value, and delivering on your promises. And bottom line is, without sales, you don’t have a business.
So let’s talk about how to create web copy that sells, because what you write can have an enormous impact on whether or not people trust you enough to buy from you.
4 Secrets To Web Copy That Sells
Make it about them
Web copy that sells is all about the consumer. It’s talking directly to the consumer, it’s using the word “you”, it’s making it all about their needs and wants. If you have a product, you won’t sell it by explaining what the product is, you will sell it by letting people know what it can do for them. It’s all about them.
Tell them what they are going to get, and then give it to them
No matter what you are writing you should always give your readers an idea of about what they are about to read and why they should read it. It’s like creating a short “trailer” for your blog post or sales page, or whatever. If you want people to read beyond your first paragraph you are going to have to tell them what they are going to get for reading.
Make it so good they can taste it
When you give “it” to them, make it good. Don’t promise more than you deliver. Your writing has to seduce your readers. Make them want you. Make it so good they can taste it. How? Stop being boring.
It’s like a first date, and if you want to get laid, you’ve got to do some work. Be interesting, different, and pay attention to your date (aka your readers). They can instantly tell if you are all about yourself, or if you are genuinely interested in them.
Tell them why, and make it matter
Relevance. It’s all about making your content relevant to your audience. If you can’t tell them why it matters to them, then your content is missing a vital element. Tell your readers why they should do what you say.
Bonus Tip: Make it urgent! Creating a sense of urgency compels people to buy NOW.
Bottom line is, it’s all about your readers. Talk directly to them, tell them why, make it urgent, and make it relative.
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