The bottom line is that blogging is like sex. You can’t fake it. You can’t fake passion. You can’t fake wanting to engage with the public. If you do, it will ultimately become an unsatisfying experience for the blogger and their readers. – Kevin Anderson
What Is Blogging?
There are over 150 Million blogs out there on the Internet and they continue to grow in both volume and value. Blogging comes from the term “web log” and is like an online diary. A blog is characterized by frequently updated “posts”.
A blog post is an article about a particular topic ranging anywhere from 300-1000 words. People blog about everything from cooking to politics to social media. It’s as easy as saying what’s on your mind, or informing people about currents events, or even sharing your favorite recipe.
There really is no right or wrong way to blog. However, depending on your blogging goals and reasons for starting a blog there are rights ways to accomplish what you are setting out to achieve through blogging and make your website more visible.
Starting a blog is super simple these days which is one of the contributing factors for the large volume of blogs on the Internet. There are 31% more bloggers than there were 3 years ago. There are great publishing platforms such as WordPress(my personal fav), Typepad, LiveJournal, and Blogger that make blog publishing really easy.
To really answer the question, “what is blogging” you have to umderstand the purpose of a blog. A blog can serve several purposes:
blogging for business
There are those blogs that exist soley to help promote and sell a businesses products and services and generate more traffic to a company’s website increasing lead generation and conversions.
businesses with blogs generate 55% more website visitors. That is hugely significant! The changing of search engine algorithms is largely responsible for businesses blogging. Search engines love fresh, frequently updated, keyword rich cotent. They also love inbound links which good blogs attract.
In order for businesses to be more visible online, they’ve had to adjust their marketing strategies to include blogging and SoCal media.
Some people just have a lot to say. My first blog was just an online diary. I shared my dating stories and life experinces with the world,grew a community, and made connections that will last forever.
Some people like to share their experiences with others to help them or keep them from making the same mistakes as they have in life. Personal blogs are very popular on the Internet.
when blogging is your business
Blogging can be your business, meaning you can make money blogging, from your blog, and from any products or services you sell on your blog. This is tricky and there is no exact science to how much money you can make, but lots of people have made blogging their business.
Bottom line is blogging can be a vehicle to get more exposure for your business, help you connect and make new friends online, become a second source of income for your and your family, turn your passion into money… it can open doors for you that you would have never dreamed.
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