It’s a legit question. And you “should” know the answer but that doesn’t mean that you do. Lets fix that. The truth is, most people have no idea what they are doing when they are starting a blog. They don’t know why they should be blogging, who they are targeting, or how to attract the right audience. If you know who is reading your blog now, then you will also know if you are targeting the right traffic, and if your methods are working. You do have a strategy don’t you?
I’m sorry but simply wishing and wanting to attract a certain audience to read your blog isn’t going to get you anywhere. You should know three things:
Who you want to read your blog
How you are getting them to read your blog (your strategy for marketing)
Who is actually reading it
Lets explore the first question:
Who do you want to read your blog?
What are you selling? Who needs it? Basic principles of marketing-filling a need and reaching people willing to buy it. Remember that even if you don’t have an actual product (which you should) that information can serve the same purpose. Who wants/needs the information you are providing? I talk a bit more about this when I discuss creating a blog tagline. If you don’t know this one fundamental thing, then you won’t be able to attract the right traffic. It’s like taking a road trip with no destination and expecting to arrive there.
What’s Your Angle?
You should have a strategy in place as to how you are going to attract this visitor to your blog. SEO for your blog, developing a content strategy, social media, and email marketing should all be a part of this strategy. How are you going to get your content to your intended audience?
Who Is Reading Your Blog Now?
Are you measuring your results? The only way to measure results is to have goals ;-). Are your marketing efforts producing the desired results? Are you attracting the right audience? Using google analytics can help you determine if you are actual getting the response you wish from your efforts. If you want to know who’s reading your blog, you need to dive into the analytics. Where is your traffic coming from? What is the demographic information?
Asking yourself these questions will help you fine tune your strategy and gain more targeted traffic. So… who is reading your blog? If you need help developing a strategy for your content download a free content development worksheet here.