Blogging,  Copywriting

2 Questions You Really Should Ask Before Writing Blog Content

writing blog contentWriting a lot of content is not a bad idea when you are trying to drum up some buzz and traffic to your blog.

It’s not the only way, but it’ll do.

The problem is, all content is NOT created equal. And sometimes NO content is better than BAD content. (Actually that’s all the time.)

But how do you know your content is bad?

The sad, sad, sad truth is, most of the time – you don’t. And that’s sad for all of us who actually have to read it. (Or the first 2 lines of it anyway). There are a few indicators though. Like if you consistently write and people consistently ignore it by NOT leaving comments and NOT sharing it and NOT opting in for your emails…

There are a few things you should consider before writing blog content but for the purposes of this post I’ll only talk about 2. And they are questions really.


You should ask yourself


1. Why would anyone care what I’m about to write?


2. Is it helpful?


I know it’s shocking, but no one really wants to hear anything about you. Unless you are Miley Cyrus. Or Lindsay Lohan, people love to get all up in her business.

And though I am quite fascinating I know that you don’t want to hear me ramble on and on about my fascinating life. (Plus I wouldn’t want you to be too jealous).

You want to be helpful, create a resource that people can trust and know that they will always find great, entertaining, and helpful content. Or else why would they come back? And why would they share?

Why would anyone care about what you are writing? I mean, there is loads of content out there, what makes yours any different? If the answer to this question is that no one will care, then you know what to do (trash the idea). And come up with something that you believe your audience needs to know and will care about knowing.


2 things you should do to convey your message


1. Be short and to the point.


2. For the love of everything that glitters (yes glitters), break up your content so it’s easy to read and quick to scan.


Your format matters. How many words you put on a page matters. But the bottom line is, you have to consider what your audience like, wants, and needs before you can EVER write a successful blog post.

Hope this helps!


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  • Karen Hoyt

    This was an ouch for me, but I needed it. It wasn’t on my bucket list, but I have turned into a health blogger.

    It is so easy to ramble on. I do try and be respectful of my readers “ears” while giving info and encouragement.

    I’m so glad Harleena tweeted your blog! Just what I needed going into a weekend of writing.

  • Jeevan Jacob John

    I do agree Angie πŸ™‚ Short and sweet – don’t add too much fluff to our posts πŸ˜€

    And of course, lots of white space, bold text and perhaps even bullet lists. All these can serve as great attention grabbers.

    I think the best way we can set apart from other bloggers is through our experience – by sharing our stories; adding our personality to the content that we provide.

    Anyways, thank you for sharing your insights!

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